Protect your family with Cover Direct

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Easy to arrange

No health checks or added stress. Speak to our trusted advisors and set up your policy in a matter of minutes.

Great value

Family Life Insurance with a lump sum benefit amount of up to $1.5m and monthly premiums from as little as $9.66 per month.

Excellent service

We are Canada’s most trusted direct life insurance provider*. Enjoy a pressure-free service from our team of specialists.

What is family life insurance?

Managing a family can be both overwhelming and rewarding at the same time. We all know it’s easy to get caught up in the day-to-day. The last thing you might be thinking about right now is life insurance. After all, it can be hard to think about how your family would manage things like car repayments, a mortgage or even living expenses after you are gone. We want to make the process of getting life insurance as straightforward for you as possible.

Cover Direct Family Life Insurance is exclusive to us and available for Canadian residents aged 18 to 702. Depending on your age, you could get up to $1.5 million worth of coverage. Even better, our prices start from as little as $9.66 per month1 with no policy fees. You can get a quote directly from one of our expert advisors over the phone. There are no complicated forms, medicals or blood tests to get approved – just a few health and lifestyle questions. This is straightforward, easy-to-understand life insurance that can be purchased in just a few minutes.

How much life insurance do you need?

At Cover Direct Insurance Agency, we’re here to help you get coverage that can give you peace of mind. In order to get an idea for how much you need, think about what you would like your life insurance policy to do. While we might not want to think about what happens when we die, a life insurance policy can be used for some very important things. Having coverage in place could help with a mortgage, car repayments or even providing savings for your children’s education.

Depending on your age, you could get up to $1.5 million worth of coverage. There are no medicals or blood tests to get approved – just a few health and lifestyle questions. We offer our customers the flexibility to apply to make changes with no additional fees. You can easily arrange coverage in just a few minutes. If you would like an idea for how much policy coverage you might need, you can use our life insurance calculator

North Cover. Here to help.

Made for Canadians

No health checks or added stress. Speak to our trusted advisors and set up your policy in a matter of minutes.

Insurance made simple

Go direct and get coverage without tons of confusing forms or medical tests. Because no one needs more paperwork in their life.

Flexible coverage

Our Canadian-based licensed advisors can guide you on the best coverage for your needs. We’re here to support your insurance journey from start to finish.

Trusted experience

Your policy is backed by an insurer with decades of experience protecting Canadians. You can be confident knowing you’re in good hands (if we do say so ourselves).

Why choose Cover Direct?

  • We are Canada’s most trusted direct life insurance provider*
  • Easy to apply – You can get coverage with a quick and easy process4
  • Exclusive to Cover Direct – Family Life Insurance is available exclusively from Cover Direct
  • No medicals or blood tests for approval – We only ask just a few health and lifestyle questions  
  • Get up to $1.5 million of coverage depending on your age
  • Affordable coverage – Our protection starts from as little as $9.66 per month1
  • Optional extra coverage – We offer critical illness insurance and children’s coverage, so you can help prepare your family for whatever the future might hold
  • Terminal Illness coverage – If you’re diagnosed with a terminal illness, you’ll receive your full benefit amount upfront5 to help keep life on track

How much does life insurance cost?

Trying to balance the budget for a family can be a tough task, even at the best of times. It can sometimes be too easy to put off getting life insurance. After all, it’s not easy thinking about your own death. We are here to help you embrace the responsibility you have to your loved ones. We’ve designed our policies to be simple and straightforward, to help you get life insurance you can feel confident about.

Some of the common factors that can impact the cost of your Cover Direct Family Life Insurance policy include:

  • Your age at the time of applying
  • Your gender
  • Your smoker status
  • Your chosen benefit amount
  • Your response to health, lifestyle and occupational underwriting questions


With Cover Direct you’ll have the flexibility to apply to make changes at any stage during the policy, for no additional fees.

Simple coverage you can trust

Our team is always up for dishing out more details.

Hear From Our Clients

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about

Shams W.Pawel Founder & CEO of XpeedStudio

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about

Shams W.Pawel Founder & CEO of XpeedStudio

Frequently asked questions

Read the most commonly asked questions about Cover Direct Family Life Insurance.

Life insurance is a simple way to help provide some financial support for loved ones that depend on you. A life insurance policy allows you to leave behind a lump sum amount that could be used by your loved ones to pay tax bills, final expenses and other debts after you pass away. It could also be used as a gift. Depending on your age, you could apply for up to $1.5 million of coverage.

Family Life Insurance is protection that helps to ensure your loved ones have some financial help in place if the worst were to happen. There are two types of policy available: term life insurance and whole of life insurance (also known as permanent life insurance). With a term life policy, the term lasts between 10 and 30 years depending on your age. If you die during the term, your legal beneficiary will receive a cash amount. With a whole of life policy, you’ll be protected for life. That means that whenever it is you die, your loved ones will receive a cash amount. A member of our expert team will explain all of the details over the phone.

You must be a Canadian resident aged 18-70 to apply for coverage2. Our coverage is exclusive to us and can only be arranged directly. Simply choose a benefit amount with a monthly premium that you can afford, and you’ll have protection in place for your loved ones.

You are not covered for death as a result of suicide until 24 months after your policy has begun. The optional children’s coverage and critical illness insurance will only cover the specific types of death, injury or illness defined in the policy terms and conditions.

 

Generally, the younger you are when you take out a life insurance policy, the cheaper your premiums could be. You can apply for larger benefit amounts when you take out a policy sooner rather than later. However, the decision to purchase life insurance depends on your personal circumstances and needs. Please contact us if you would like to discuss this further.

 

While you may have protection through your employer now, if you leave your job for any reason in the future your coverage may end, and you could be left without any protection. Because of this you might want to consider taking out your own life insurance policy.

 

You will pay monthly premiums for the duration of your coverage. If you cancel your life insurance policy, you will no longer pay premiums. If you cancel your policy more than 30 days after the start date, you won’t get anything back.

 

Want to talk?

At Cover Direct Insurance Agency we can get you a quote quickly and easily. You won’t have to wait around long; you can get coverage directly from us. Enter your details below to get the process started.

Simple coverage you can trust

Trust us, we hate wasting time as much as you do. We make getting a quote simple, so call us at 1-844-209-5842 between 8am and 8pm (ET), Monday to Friday.

©2023. Mona Mengi. All Rights Reserved.

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